Jul 12, 2021
Would you rather deliver a message on video or over email? Many leaders would choose the latter. It’s natural to feel skittish about appearing on camera as a leader. Many people judge themselves about how they look in videos or feel a lack of confidence on screen.
But according to Todd Hartley, the CEO of WireBuzz, this is missing the point. Video works because it’s the most human form of content. It replicates eye contact, shared emotions, and, yes, the imperfections of face-to-face interactions. The point is not to look perfect — it’s to show up as yourself and deepen connections with prospects.
Todd discusses: